Welcome to
Torque Fitness.
Every person has the desire for greatness inside of them, and we believe that fitness is a journey of discovering your own greatness.
Steve Duncan and Jerry Dettinger in the early days of Parabody.
Our story is one of perseverance. We are an experienced team of strength and conditioning equipment specialists with decades of experience building the most innovative and durable fitness equipment.
Torque Fitness was founded in 2005 by a team of experts in the fitness equipment industry whose experience designing and manufacturing award-winning innovative strength training systems for Life Fitness, Hammer Strength, and Parabody stretches back to 1979. The team recognized an opportunity to create strength training products that provide unique attributes to better meet customer needs than many of the look-alike strength products on the market. By maintaining an efficient and agile business structure, Torque Fitness team members are able to be focused on listening to customers and reacting quickly with creative, innovative ideas that differentiate our products with meaningful functions and features.
We focus on what's important, always pursing the highest standards in fitness and in life. These three particular values are at the forefront of Torque.
1. People
1. People
Extraordinary people drive our innovation. We prioritize growing our team with people who have talent, dedication, a team mentality and a Don't Quit. Ever. attitude.
2. Perseverance
2. Perseverance
Whether it is a product, service or support, we don't quit improving and innovating. We are defined by our persistence despite any setback to bring athleticism to a new level.
3. Principles
3. Principles
Seeking to supply strength and agility through quality equipment is no easy task, but we never cut corners. We continue to do the right thing. For us, it's really that simple.
We believe that great individuals create great outcomes. That's why we selected the best who strive for unmatched solutions and customer service. Meet some of our team!
Brent Fikowski visiting Team Torque at Torque HQ.
Jerry Dettinger
CEO
Steve Duncan
COO
Alisa Jang
Administrative Coordinator
Tom Baumler
Director of Product Development
Chuck Rosenow
Engineer
Mike Novak
Engineer
Rob Hagen
Engineer
Nate Luger
Engineer
Jared Davies
Engineer
Jordan Brambilla
Assistant Product Manager - Accessories
Craig Weston
CFO
Jordan Craig
Business Systems & Process Analyst
Annamarie Cassidy
Accounts Payable/Receivable
Bob Arnold
Consumer Sales Representative
Joey Green
Consumer Customer Experience Specialist
Mike Moravec
VP of Retail & Consumer Sales
Max Hinsch
NA Consumer Sales
Bob Ruhland
VP of Marketing
Sarah Dettinger
Strategic Marketing Consultant
Sam Dettinger
E-Commerce Sales Manager
Anna Viegut
Website Maintenance Specialist
Katie Schulz
Marketing Coordinator
Michael Sheppard
Photographer & Videographer
Jaime Bugge
Western US & Canada Dealer Sales Manager
Jimmy Clausen
Midwest & Eastern US Dealer Sales Manager
Max Ploof
Inside Sales Representative
Lucas Lee
Inside Sales Representative
Cody Baumbach
Inside Sales Support
Pete Lundstrom
VP of NA Sales
Lee Hodges
Director of Key Accounts - Eastern US & Canada
Chris Newland
Director of Key Accounts - Western US
Brandon Brambilla
Director of Key Accounts - Midwest US
Chris Kvale
Director of National Accounts
Max Zebro
National Accounts Manager
Ken Carpenter
VP of International Sales
Neil Campbell
Sales Director of Europe
Philip Coppock
APAC Representative
Dani Wiid
International Inside Sales
Spencer Toay
Inside Sales Representative - Basecamp
Julia Handal
AEC Designer
Nic Martin
Space Solutions Designer
Danton Hein
Customer Service Manager
Jack Ahart
Customer Service Representative
Jenny Germann
Supply Chain Manager
Joseph Rusch
Director of Operations
Barry Brooks
Warehouse
Colter Brooks
Warehouse
Tyrann Joyner
Warehouse
Ray Barthel
Warehouse
Matt Harvey
Warehouse
Matt Olsen
Warehouse
Cory Gravesen
Warehouse
Bruno
Office Dog
Jerry Dettinger
CEO
Steve Duncan
COO
Alisa Jang
Administrative Coordinator
Tom Baumler
Director of Product Development
Chuck Rosenow
Engineer
Mike Novak
Engineer
Rob Hagen
Engineer
Nate Luger
Engineer
Jared Davies
Engineer
Jordan Brambilla
Assistant Product Manager - Accessories
Craig Weston
CFO
Jordan Craig
Business Systems & Process Analyst
Annamarie Cassidy
Accounts Payable/Receivable
Bob Arnold
Consumer Sales Representative
Joey Green
Consumer Customer Experience Specialist
Mike Moravec
VP of Retail & Consumer Sales
Max Hinsch
NA Consumer Sales
Bob Ruhland
VP of Marketing
Sarah Dettinger
Strategic Marketing Consultant
Sam Dettinger
E-Commerce Sales Manager
Anna Viegut
Website Maintenance Specialist
Katie Schulz
Marketing Coordinator
Michael Sheppard
Photographer & Videographer
Jaime Bugge
Western US & Canada Dealer Sales Manager
Jimmy Clausen
Midwest & Eastern US Dealer Sales Manager
Max Ploof
Inside Sales Representative
Lucas Lee
Inside Sales Representative
Cody Baumbach
Inside Sales Support
Pete Lundstrom
VP of NA Sales
Lee Hodges
Director of Key Accounts - Eastern US & Canada
Chris Newland
Director of Key Accounts - Western US
Brandon Brambilla
Director of Key Accounts - Midwest US
Chris Kvale
Director of National Accounts
Max Zebro
National Accounts Manager
Ken Carpenter
VP of International Sales
Neil Campbell
Sales Director of Europe
Philip Coppock
APAC Representative
Dani Wiid
International Inside Sales
Spencer Toay
Inside Sales Representative - Basecamp
Julia Handal
AEC Designer
Nic Martin
Space Solutions Designer
Danton Hein
Customer Service Manager
Jack Ahart
Customer Service Representative
Jenny Germann
Supply Chain Manager
Joseph Rusch
Director of Operations
Barry Brooks
Warehouse
Colter Brooks
Warehouse
Tyrann Joyner
Warehouse
Ray Barthel
Warehouse
Matt Harvey
Warehouse
Matt Olsen
Warehouse
Cory Gravesen
Warehouse
Bruno
Office Dog
Using your ideas as inspiration, our designers draw on their expertise to design an effective layout within the physical parameters of your gym space.
*An architectural compliance sketch is the best way to share the exact measurements of your space with us. If you don’t have access to one, you can send in a blueprint, a floor plan, written measurements, or even a doodle.
Once you send us your information, an X-DESIGN Team representative will reach out to you promptly. Based on the conversation, we’ll create a 2D sketch of your gym layout.
Once you receive your 2D mockup, it’s time to refine your design. Think of this as the “rough draft” stage. This is the perfect time to get all your input and questions out on the table so our team can make sure we are meeting your needs.
What do you like about the mockup? Any additional information our team might find useful? Anything missing from our proposed layout?
Using your input from the 2D mockup, our designers will use industry-leading software to create a 3D rendering of your gym. This final layout is meant to look as realistic as possible, so you can truly envision how your gym will look and feel. Once you are satisfied with the proposed facility floor plan, we will proceed.
After you settle on your 3D design concept, we’ll send you the design and a list of the proposed Torque Fitness products and their price points. (You set your budget, and we’ll stick to it. We only include products in your design that match your concept and fit your price range.)
We encourage you to reach out to our team if you have any questions about our product list or to learn more about our products.
With our exceptionally fast turnaround, we can deliver the selected products and you can implement your design scheme in under two weeks.
